<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Lily Marketing]]></title><description><![CDATA[website-lm-live]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/thinking</link><generator>RSS for Node</generator><lastBuildDate>Mon, 25 May 2026 09:18:13 GMT</lastBuildDate><atom:link href="https://jakedyer2.wixsite.com/website-lm-live/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Brand Purpose(less) pandemic]]></title><description><![CDATA[Companies advertising with a brand purpose during the Covid pandemic should really have put more purpose and originality into their comms.]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/brand-purpose-less-pandemic</link><guid isPermaLink="false">60ef05dd7bcc60001627b0d0</guid><category><![CDATA[Advertising]]></category><category><![CDATA[Brand engagement]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Wed, 14 Jul 2021 16:53:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_3df6a5b0acce49419d28c0a7033593bd~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake Dyer</dc:creator></item><item><title><![CDATA[Helping the chicken cross the road]]></title><description><![CDATA[Chicken jokes aside, it’s currently no laughing matter. There’s no getting away from it, we’re in tough  times currently as we seek to...]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/helping-the-chicken-cross-the-road</link><guid isPermaLink="false">60a7ebfdc471c20015e17988</guid><category><![CDATA[CRM]]></category><category><![CDATA[Retail]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Fri, 21 May 2021 17:47:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_581e1f4f9cda48eda0d9fd2f8aae4f30~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake Dyer</dc:creator></item><item><title><![CDATA[There's three kind of problems...]]></title><description><![CDATA[Some business problems are 'hidden' problems. To help unearth and solve these, business can take a leaf out of the CIA's book.]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2019/11/07/theres-three-kind-of-problems</link><guid isPermaLink="false">5dfa13f8f4278000176a5e1b</guid><category><![CDATA[Business Strategy]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Thu, 07 Nov 2019 15:17:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_d602378d5f694774aa8acb28beeb0580~mv2_d_2048_1536_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Truth and myth: ‘advertising must realistically represent the consumer’]]></title><description><![CDATA[Research states consumers want more representative and real people in advertising.  But that doesn't mean holding up a reflective mirror]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2019/10/31/representativeads</link><guid isPermaLink="false">5dfa13f8b818760017840592</guid><category><![CDATA[Brand engagement]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Advertising]]></category><pubDate>Thu, 31 Oct 2019 13:59:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_95c23b6ab73443d6b465a52181d56ef1~mv2.jpg/v1/fit/w_564,h_355,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Hear about the smart marketing objective? Salience - it’s a Whopper.]]></title><description><![CDATA[Why it is important to focus on brand salience beyond brand awareness to drive sales opportunity.]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/brandsalience</link><guid isPermaLink="false">5dfa13f89fa1880017cd0bc1</guid><category><![CDATA[Brand engagement]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Sales activation]]></category><pubDate>Mon, 01 Jul 2019 19:27:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_f23eab895ef147a086e8d18ea39edac6~mv2.jpg/v1/fit/w_1000,h_631,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[[Brand] Purpose without bullshit: time to refocus]]></title><description><![CDATA[Brand Purpose has become something of a controversial poster child over the last few years. Loved by some. Hated by others. Here's some ]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2019/04/15/brand-purpose-without-bullshit-time-to-refocus</link><guid isPermaLink="false">5dfa13f89fa1880017cd0bc2</guid><category><![CDATA[Brand engagement]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Mon, 15 Apr 2019 13:47:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_7ae97a60a0124bb0a074a22000ee8dfc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Marketing pranks Brexit threat]]></title><description><![CDATA[April Fool pranks seen as a serious threat to maintain calm amid the Brexit crisis.]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/marketing-pranks-brexit-threat</link><guid isPermaLink="false">5dfa13f814c3ee0017f5a960</guid><pubDate>Mon, 01 Apr 2019 10:27:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_f7d680a5cce84fc88e074d76bd5ef462~mv2.jpg/v1/fit/w_615,h_409,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lily Fordasoap</dc:creator></item><item><title><![CDATA[The marketing is the service is the product]]></title><description><![CDATA[How Waitrose is driving shopper footfall through it's Simple to Shop. Simple to Cook. aligned advertising and instore activation.]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2019/03/11/the-marketing-is-the-service-is-the-product</link><guid isPermaLink="false">5dfa13f8f2bea4001765abc3</guid><category><![CDATA[Retail]]></category><category><![CDATA[Advertising]]></category><category><![CDATA[Sales activation]]></category><pubDate>Mon, 11 Mar 2019 11:51:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_6bb90e1971204aefa7c6c114452ba86e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[‘F’ is for Fake: calling out rogue brands]]></title><description><![CDATA[Online reviews give shoppers the glowing reassurance of making the right purchase choice. Unless of course those reviews happen to be fake.]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2019/03/08/fake-reviews</link><guid isPermaLink="false">5dfa13f894ad820017559e61</guid><pubDate>Fri, 08 Mar 2019 16:30:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_52ffb2fbcdf14078806f3e96ff361196~mv2.jpeg/v1/fit/w_676,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Marketing your way through economic turbulence]]></title><description><![CDATA[Many businesses reduce their marketing spend in moments of economic uncertainty. Yet this can damage longer term prosperity. Find out why...]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2019/01/16/marketing-your-way-through-economic-turbulence</link><guid isPermaLink="false">5dfa13f8f2bea4001765abc2</guid><category><![CDATA[Retail]]></category><category><![CDATA[Brand engagement]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Thu, 17 Jan 2019 20:22:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_f2b7cae1b35e4e319fac746f28b65261~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Orangutans, horses and marketing ethics]]></title><description><![CDATA[Good advertising isn't just about being effective. It's also about good ethics and abiding by the ASA requirements to be ‘legal, dec]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2018/11/12/orangutans-horses-and-marketing-ethics</link><guid isPermaLink="false">5dfa13f8b7cb360017e25dad</guid><category><![CDATA[Brand engagement]]></category><category><![CDATA[Banking]]></category><category><![CDATA[Retail]]></category><pubDate>Mon, 12 Nov 2018 19:57:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_d132f912021a4690a93fad88663bb0b3~mv2.jpg/v1/fit/w_1000,h_650,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Honda takes charge of its brand claiming agencies get away with murder]]></title><description><![CDATA[Honda is set to take more control of its brand to cut costs and widen appeal. This will be centred around their relaunched content hub,...]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2018/10/24/honda-takes-charge-of-its-brand-claiming-agencies-get-away-with-murder</link><guid isPermaLink="false">5dfa13f8d7b7ce0017eb2c01</guid><category><![CDATA[CX]]></category><category><![CDATA[Brand engagement]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Wed, 24 Oct 2018 08:54:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_946f7941416543ad87e92f7a6d6b7835~mv2.jpg/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Amazon is forecast as runaway leader for holiday shopping]]></title><description><![CDATA[Marketing Land has published a new holiday shopping survey from CPC Strategy indicating that Amazon is pulling away in a league of their...]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2018/10/16/amazon-is-forecast-as-runaway-leader-for-holiday-shopping</link><guid isPermaLink="false">5dfa13f894ad820017559e60</guid><category><![CDATA[Retail]]></category><pubDate>Tue, 16 Oct 2018 13:56:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_93283e6464b849a184cefc58f4c82ee5~mv2.jpg/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Rethinking loyalty: dogs, cats and the shopper conundrum]]></title><description><![CDATA[This article examines the nature of brand loyalty and why as many as  91% of loyalty campaigns fail to deliver significant profits.  It then]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2018/09/22/rethinking-loyalty-dogs-cats-and-the-shopper-conundrum</link><guid isPermaLink="false">5dfa13f8a459e10017fc3dc8</guid><category><![CDATA[Brand engagement]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Sun, 23 Sep 2018 15:50:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_e482a5870115495b93f9a1064eb1cbcc~mv2.jpg/v1/fit/w_480,h_480,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Who will be the winners and losers from the World Cup?]]></title><description><![CDATA[Now that the group stages are over, we get into the business end of the World Cup, knock- out stages, one mistake and you could be on the...]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2018/07/03/who-will-be-the-winners-and-losers-from-the-world-cup</link><guid isPermaLink="false">5dfa13f850440700175dabee</guid><category><![CDATA[Brand engagement]]></category><pubDate>Tue, 03 Jul 2018 15:59:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_1811b01dd4f74a2aa77ca738f868b9a7~mv2.jpg/v1/fit/w_960,h_540,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jason</dc:creator></item><item><title><![CDATA[Weather to buy or not – keeping sales sunny side up for retailers]]></title><description><![CDATA[A storming 6-1 World Cup win by England over Panama at the weekend. Glorious weather with back-to-back sunshine forecast right into July....]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2018/06/25/weather-to-buy-or-not-keeping-sales-sunny-side-up-for-retailers</link><guid isPermaLink="false">5dfa13f89fa1880017cd0bc0</guid><category><![CDATA[Business Strategy]]></category><category><![CDATA[CX]]></category><pubDate>Mon, 25 Jun 2018 15:57:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_404ac593a7ba4a92ab9d5fc4eaf79ca6~mv2_d_1242_1747_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[My advice to retailers -   
nothing sticks like sh*t]]></title><description><![CDATA[Excuse the mildly offensive headline. I’m not being factious.  Honest. Which leads me onto some thoughts &#38; advice for retailers…]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2018/06/06/my-advice-to-retailers-nothing-sticks-like-sht</link><guid isPermaLink="false">5dfa13f8f4278000176a5e1c</guid><category><![CDATA[Business Strategy]]></category><category><![CDATA[Brand engagement]]></category><category><![CDATA[CX]]></category><pubDate>Wed, 06 Jun 2018 18:31:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_49cb8bb5b8474769a811b1dcedbfe09a~mv2.jpg/v1/fit/w_600,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Setting up for success: think ‘total experience’ to drive business performance.]]></title><description><![CDATA[The way a customer experiences a brand has a significant affect on perception, purchase behaviour and loyalty. So, while great marketing bui]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2018/02/20/setting-up-for-success-think-total-experience-to-drive-business-performance</link><guid isPermaLink="false">5dfa13f850440700175dabed</guid><category><![CDATA[CX]]></category><category><![CDATA[Brand engagement]]></category><category><![CDATA[Business Strategy]]></category><pubDate>Tue, 20 Feb 2018 12:43:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_ba952820a4d14198831696787978843d~mv2.jpg/v1/fit/w_800,h_480,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Why building habits makes for good business]]></title><description><![CDATA[Our lives are a mass of habits. Companies that embed habits gain a cumulative advantage in making their products or services the more comfor]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2017/07/19/why-building-habits-makes-for-good-business</link><guid isPermaLink="false">5dfa13f8edb78c00175c3d5a</guid><category><![CDATA[Brand engagement]]></category><pubDate>Thu, 26 Jan 2017 17:19:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4eb837_8e0fb878f00c48b9b9bbb5569ad6c3b8~mv2.jpg/v1/fit/w_646,h_384,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item><item><title><![CDATA[Why being a brand with purpose must embrace delivering a great ‘everyday’ experience]]></title><description><![CDATA[Strong brands drive the bottom line. Thorough brand management needs consistent, coherent, congruent behaviour everywhere and with all busin]]></description><link>https://jakedyer2.wixsite.com/website-lm-live/post/2017/07/19/why-being-a-brand-with-purpose-must-embrace-delivering-a-great-everyday-experience</link><guid isPermaLink="false">5dfa13f8e787ba00176ab44b</guid><category><![CDATA[Brand engagement]]></category><category><![CDATA[CX]]></category><pubDate>Tue, 13 Dec 2016 17:19:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/13e6f5bf27b1c6712d3ebb9963bb3f99.jpg/v1/fit/w_595,h_842,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake</dc:creator></item></channel></rss>